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Writer's pictureVictor Nwoko

Desperate Taylor Swift fans fork out hundreds to rent designer outfits for Sydney Eras Tour shows – including dresses the star has worn: ‘Worth every cent’


Taylor Swift's Australian fans are going all out to capture the essence of her Eras Tour, even if it means splurging on renting her concert outfits for the night. Clothing rental sites are inundated with eager fans looking to recreate Taylor's iconic looks or transport themselves back to their favorite era for the show.


Amna, hailing from Sydney, happily parted with $345 to rent the renowned Clio Peppiatt Night Lucina dress, a garment valued at $3,589, and notably donned by Taylor herself at her 34th birthday bash in December.


"The Volte" offered Amna the chance to don the dress for the concert, a dream come true considering its prohibitive retail price. "I'm wearing the dress to the concert on Friday and I don't know what I would have done without it," Amna enthused.



Tailoring their attire and crafting bespoke accessories have become the norm for many Taylor Swift aficionados preparing for the concert. For Amna, renting the dress was a more practical choice than purchasing something new. "I've been eyeing it since I first saw it on Taylor months ago, but it's too pricey to buy outright," she explained.


Bernadette Olivier, co-founder and CEO of Volte, shared insights into the frenzy surrounding Taylor Swift rentals, noting a 300% surge in sequin and tulle items, with over 5,000 Australians opting for Eras-inspired looks. Olivier expressed excitement about fans enjoying fashion sustainably, opting to wear authentic pieces worn by Taylor at a fraction of the cost.



Meanwhile, Brisbane university student Brittany, 20, has seen a surge in demand for her wardrobe rentals, earning up to $30,000 a month on The Volte. Brittany's sparkly and sequined dresses have become particularly sought after during Eras Tour weekends, drawing interest from fans across Australia.


Despite the hefty price tag, many fans prefer renting over crafting their own costumes. One Taylor Swift superfan, Ambra from Melbourne, attempted to recreate Taylor's iconic $24,000 Versace jumpsuit but was left disheartened when her homemade creation didn't fit. Ambra eventually opted to sell her labor-intensive creation for $1,000 to recoup costs, although some potential buyers questioned the price tag, citing concerns about durability and value for money.

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